Year 2009 can be called the coldest year in the shipping industry. The global economic crisis caused by financial crisis is a sudden catastrophe, hitting the prosperous world shipping industry into the lowest point. Year 2009 passed silently while we still worry a lot. The curtain of the 6th Shipping Star Awards is opened. “Service is Power of Life”, as the law obeyed by this activity before, is tested to be true once again for all ship & port enterprises in this bad situation. Actually, service has become bottleneck for shipping companies when world shipping industry was in its prosperity. Then in the situation in which the supply and demand in world shipping has been exchanged, service is more decisive for enterprise survival.

Service quality is lifeline and productivity for shipping enterprises. The 6th Shipping Star Awards, under the principle of openness, fairness and justice, will take the rule that “Customer evaluation is the only yardstick”. Together with all shipping people, the 6th Shipping Star Awards will promote the update from “Life is Power of Life” to “Life is Productivity.”   
 

Organizer: ShippingChina.com
Co-organizer: China Ship & Port Academy
Co-organizing Media: China Maritime Daily  International Business Daily
Media Supporters: XihuaNet.com,   Wenwei Po,   21st Century Economy Report,   International Business Daily,   Ta Kung Po, Diyi Caijing  Sina.com, Sohu.com
Activity Period: Jan. 9, 2010-Mar.1, 2010
Release Date: Mar. 25th, 2010

Evaluation Criteria:
Star Service Award of Shipping Enterprises
1. Attitude       2. Formality       3. Capability       4. Efficiency       5. Market Responsibility
Star Service Award of Ports (China)
1. Attitude       2. Formality       3. Capability       4. Efficiency       5. Port Charges
Star Service Award of Ports (Overseas)
1. Loading Efficiency       2.Port Charges       3.Information Service       4.Troubleshooting       5.International Standard

1. Attitude: Service personnel’s attitudes toward customers, working capability and diligence. 
2. Formality: Ship & port enterprises should have complete service regulations and standard.
3. Capability: Service diversity and professionality of ship & port companies. Specifically, it refers to shipping

schedules, shipping routes, tonnages of ship companies and number of terminals, berths and water depths of ports.

4. Efficiency: Ship & port companies should be able to handle various services and problems timely and efficiently.
5. Market responsibility: Shipping companies should be able to actively take their responsibility and handle the accidents timely

in case of market changes

6. Port charges: Port enterprises should have reasonable and competitive price for their various port services.
7. Loading efficiency: Congestion degree and terminal operation efficiency of port enterprises.
8. Information service: Overseas ports can release and update its port information timely and accurately. 
9. Troubleshooting: Overseas ports’ manner and efficiency of handling some emergency cases.
10. International Standard: Overseas ports’ degree of international standardization.

Participant Enterprises Scope:

Shipping Companies: All enterprises who own vessels and operate shipping transportation business within the areas of China mainland, HK. Macao and Taiwan.
Ports: All ports that open their operation to the areas of China mainland, HK. Macao and Taiwan (including Chinese ports and overseas ports).

Voting groups:
Traders, freight forwarders, logistics enterprises, shipping and port research institutions

Evaluation Rules:
1. This activity takes the format of online survey. Every enterprise will be evaluated based on the above “Evaluation Criteria”. Voters can vote for participant enterprises by evaluating five indexes.

2.  Evaluation Committee will male statistics after collecting all questionnaires and calculate the satisfaction degree of each index for every participant enterprise. The calculating method is: Single index satisfaction degree = number of papers selecting “Satisfied” for that enterprise / total number of voting papers for that enterprise
3.  The integrated satisfaction degree for a company will come out based on the single index.
Calculating method: Integrated Satisfaction Degree = sum of single index satisfaction degree.
4.  Finally the participant enterprises will be ranked according to the Integrated Satisfaction Degree.

Evaluation Result:
Two awards are designed: Star Service Award of shipping enterprises and Star Service Award of port.
Score for Degree of Integrated Satisfaction Degree: 4-5 scores (Five-Star), 3-4 scores (Four-Star), 2-3 scores (Three-Star)

Presents for voters:
Every effective voter will receive one delicate present from Shippingchina.com (The repeated voting is ineffective)

Note: As the organizer of this event, Shippingchina.com reserves the right of final explanation.